Generally speaking, SEO is one of the most popular topics on the Internet. Owing to the fact that more and more people are trying to make money online, getting on the first pages of search engine results has become the most important thing for them. Furthermore, you can never become visible in search engine results if you do not use SEO techniques for your written content, and this is a fact that every fresh Internet marketer will have to understand before they do anything online.
SEO – Is It Search Engine Optimization or Severely Essential Optimization?
Yes, this might sound like an overstatement, but SEO truly is extremely important for all of your online efforts. Can you even imagine writing a book and not telling anyone about it? Could this book ever be a bestseller without a good marketing campaign? No, and this is exactly why you should use SEO techniques in all of your web content – SEO will make sure people see your content, and this will eventually result in your website or blog becoming more popular and ranked higher in search engine results.
What Should You Keep in Mind as a Beginner?
Here is a list of the most important things to keep in mind as a beginner in the field of SEO:
- Offer valuable and relevant content – Yes, you should optimize all of your written content, but you should do this in a way that will still leave your content full of relevant information, as well as easy and interesting to read. The Internet is full of badly written but brilliantly optimized content, and you should try to have both!
- Do not stuff your web content with keywords – Keyword stuffing is one of the worst things you can do, as your readers and website visitors will see that you are all about hits, and this will result in your website not being ranked very high in search engine results.
- Choose your keywords wisely – In order to get anywhere with your basic SEO efforts, you should spend some time on choosing your keywords wisely. It is a good idea to use long-tail keywords, as well as less popular synonyms of very popular keywords. This way, your SEO efforts will bring you results much sooner.
- Use SEO everywhere – Wherever there is written content, there should be your targeted keywords. So, this means that you should use SEO techniques in your social media marketing efforts, in video marketing, in article marketing, and naturally on your main website or blog.
- Avoid black hat SEO – There are two types of SEO, namely white hat SEO and black hat SEO. Basically, anything dishonest is automatically labeled as black hat SEO, and you should avoid any SEO practices that are indeed dishonest. This is link farming, cloaking, invisible text, keyword stuffing, and so on. Even though it might sound tempting, black hat SEO will in most cases get your site banned or severely penalized by search engines as well as your visitors.
All in all, you should just keep in mind to use your keywords commonly but not too commonly, and keep in mind that someone will be reading everything you write online. If you keep your visitors happy and satisfied with your web content, the search engine will eventually like you as well.
Abhishek is a blogger and is interested in different technologies particularly, mobile technology and high speed internet. He also works as a SEO consultant for a number of SEO firm.
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