Social Media’s Impact on Travel
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Social media has made a giant impact. It has allowed individuals to connect with people from their pasts. It allows companies to connect with consumers on a more personal level. It also allows consumers to learn more information about products, services and businesses.
Sites like Pinterest allow customers to see pictures from new and exciting places and plan and organize their vacations.
Social media is a travel influence, and the following are four ways that highlight how social media has impacted travel.
1. Consumers are reading reviews.
According to a recent study by Your Chicago and Funsherpa, 43% of travelers have read reviews from other people to help them make a travel decision. This relates to both online review sites and reading personal reviews left by friends and family members on social networks. People trust the opinions and experiences of others, so they use these reviews to validate and impact their overall travel decision.
Some Twitter Magic Numbers
Twitter already celebrated its six years of existence last March 21, 2012. So far it is still trending, especially in the past few days because some issues regarding it.
Twitter users can no longer sync their posts to LinkedIn (as of June 29). And it also recently released its first Transparency Report.
So other than the latest news about Twitter, a media study was released detailing some of our behavior with regard to using this social media site. Here are some tips from that report.
Some important numbers to remember when tweeting
According to Buddy Media, tweets with less than 100 words have 17% higher engagement, which results to higher chance of being re-tweeted.
The optimum number of tweets per day is four. Beyond that, tweets become less engaging. This is what they call the “tweet spot”.
Using hashtags is great but for each tweet, you should not go beyond two. Tweets with one or two hashtags have 21% higher engagement compared to those with three or higher.
Nuevo botón “Want” de Facebook
La nueva red social… Pinterest
La revista TIME eligió a Pinterest como uno de los 50 mejores sitios de 2011. Y en 2012, seguramente, vamos a oir hablar mucho de esta nueva red social, con la que se confirma la tendencia hacia la curación social de contenidos.
La "curación de contenidos" consiste en recoger, organizar, filtrar y compartir información por personas, a diferencia de la tradicional agregación automática. El "curator" puede llegar a ser la profesión de la próxima web 3.0, como muy bien indica Dolors Reig en Content curator, Intermediario del conocimiento: nueva profesión para la web 3.0. La autora del blog El caparazón sugiere "Intermediarios críticos del conocimiento" como traducción de "Content curator".
Esa simplificación conlleva una ventaja, como se apunta en How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing, y es el aumento de participación social. A medida que vamos simplificando el formato (desde los pesados formularios de Blogger a la inmediatez de Pinterest) crecen las facilidades para la curación social de contenidos y una consecuencia de esto es el aumento la participación social. La razón es la mayor facilidad para la gente para crear y acceder a contenidos organizados y procesados.
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